Apple

From Black History Month to Pride to Earth Day, Apple marks cultural moments all year long, and each one shows up across Books, TV, Podcasts and Music. I partnered with art directors to build the branded template systems behind those campaigns. I composed designs for the template libraries and the campaign production guidelines, extending the art director's concept and refining each through review. Production designers could drop in new talent images and messaging without breaking the system, and every template met Apple's standards and fit its live area.