Apple TV+

Every show on Apple TV+ needs its key art to work everywhere, from wide hero banners to small tiles. My role was to make sure it did. Working from supplied key art and title lockups, I composed placements in the Apple TV+ app, refining crops, balance and lockup position until every layout felt intentional, and editing the art where needed to meet Apple’s legibility standards. I also reviewed agency-produced art for fit across Apple TV+ platforms, editing files that fell short and giving feedback to agency designers for revisions