Beats by Dre
From 2016 to 2021, I conceptualized and produced ads for product releases, and art directed and designed landing pages and emails from concept to launch. I also designed print, digital and social campaigns, and prepared print-ready files for billboards and other out-of-home placements, both domestic and international.
Beats Solo Pro
Most shoppers are viewing Beats pages on their phones, the main objective here was to make it as mobile friendly as possible. Large clean image blocks with concise details about the new product.
Beats Flex | Amazon Fire TV
Branded UI graphics for German Fire TV app interface as well as tablet design.
Queen of Queens Campaign
Created a crown icon the size of an emoji to represent Serena as she played the US Open. Because of its size, this brought on its own challenges, it needed to be simple yet feel very much like a Serena icon. At any point if someone were to type Serena the crown would automatically show up next to her hashtag. The crown was accompanied by some animated stickers available on the Giphy site and on Instagram stories.
The animations are subtle yet fun.
Powerbeats Pro Campaign
The main objective for this project was to illustrate the freedom of absolutely no attachments for the new Powerbeats headphones all within a landing page. The idea of having some objects zoom in towards and away from the viewer is intended to give the floaty space feeling.
This landing page was translated into 26 languages and displayed globally.
Email Design Work
I art directed and produced various emails for Beats by Dre campaigns and holidays. The greatest challenge being timeline, I swiftly created designs that could easily translate to mobile and desktop. Sometimes working with a limited set of images, I focused on layouts that could guide the consumer to Beats latest products.
